To get the best results from online search services you need to input effective searches. This is particularly important when using the large online research databases.
The databases are not intelligent and will not understand your search topic.
You need to devise and enter your search in a way that the databases can process to retrieve relevant search results for you.
It is useful to think of this as a three step process:
You can use the Search Strategy Worksheet to plan out and record your search strategy.
Think about your research topic/assignment and break it down into key research topics/concepts. Use those topics/concepts to produce lists of keywords that you can use for online searching.
Take some time to consider and choose your keywords.
You want to use keywords that will enable you to find manageable amounts of relevant material - not so many results that they are unmanageable and cause information overload, or so few that you retrieve insufficient information for you needs.
You may find it useful to use techniques such as brainstorming, words lists or mind maps to generate your keywords.
Are there any alternative words and/or phrases you should include in your search in order to improve your search results?
For example:
If you were researching the failure of small business in the UK you could use the following keywords: failure, success, demise, challenges, risk etc.
As well as searching for the UK, you might also search for United Kingdom, GB, Great Britain etc.
If you are looking for material on the Conservative Government you might also search for the Tory Government
When you are searching the global literature think about differences in spellings and terminology, and incorporate alternatives into your search strategy. Truncation and wildcard symbols can help with this.
For example: globalisation (British spelling) vs. globalization (American English spelling)
Also think about differing terminology for the same subject. Subject terms and thesauri can help you with this.
For example: holiday vs. vacation / underground vs.subway
Consider whether your area of research uses subject specific terminology, technical terms or other controlled vocabulary.
Use these specialised terms in your searching to improve your results.
If you do not know the standard terminology then the database subject index or thesaurus may help.
Have acronyms or abbreviations been used in the sources you have read?
These can be included in your search terms in order to findi matching results.
For example:
small and medium-sized enterprises and/or SMEs / AIDS and/or Acquired Immune Deficiency Syndrome / Doctor and/or Dr
Consider whether there are key thinkers, writers, experts or analysts who are prominent or active in your research area.
It may be worth including these 'names' in your searches.
Your background reading will prove helpful here.
If you are searching across long time periods, remember that terminology changes over time. New words appear, others change meaning so be prepared to reflect this in your search strategy.
For example: tweet or twitter has a dual meaning:
It is possible to use a number of different keywords or search terms in a single search, by using operators.
Operators link your search terms and define the relationship between them.
This enables more accurate searching and therefore more relevant results being returned.
It also saves you time as you don't have to carry out numerous similar searches where just one or two search terms are changed each time.
Fig. 1 Fig. 2
The three most commonly used operators are AND, OR, NOT. These are known as Boolean operators. They can be used to broaden or narrow a search and to exclude unwanted search terms and concepts.
You can type these operators in between your search terms (Fig. 1) or you can use the drop down options in the Advanced Search option (Fig. 2). Look at the help pages on the database you want to use for specific guidance.
Use AND to narrow your search.
Using AND between your search terms narrows your search as it instructs the database that all your search terms must appear (in any order).
For example: semiotics AND drama
- will only return results where both words are present
Because all search terms must be present, using AND makes the search more focused.
In some (but not all) databases and search engines the AND is implied so if you enter multiple words the database will search for results which contain all/both words.
Use OR to broaden your search.
Using OR between search terms broadens your results as any or all of your search terms can be present.
For example: religion OR belief
- will return results where either one or both of these words are present
It is extremely useful for finding synonyms or related concepts.
Using OR enables you to carry out a number of similar searches in one go, saving you time.
Use NOT to narrow your search.
Using NOT narrows your search as it instructs the database to ignore results that contain particular words.
For example: social media NOT twitter
- will return results that include social media but do not include twitter
NOT tends to be used less than the And and OR operators.
Use it with care as you may exclude useful articles which cover a range of topics of relevance to you.
Databases usually process the Boolean operators in a logical order.
They typically recognise AND as the primary operator and will connect concepts with AND together first.
If you use a combination of AND and OR operators in one search, use parentheses (brackets) to group the OR words together so that your search is processed correctly.
For example:
If you want to find information on cloning humans and cloning sheep, use the following instruction:
cloning AND (sheep OR human) - This will search for cloning AND sheep as well as cloning AND human
If you do not use the parentheses and search using the following:
cloning AND sheep OR human, your search will be processed as:
Many databases offer the functionality to separate out your search terms, and this saves you having to add the parentheses. Sometimes you will have to access the Advanced Search for these options.
In this example from the Web of Science database, you can use the Basic search form to add multiple search lines by clicking on Add Another Field.
You can use search techniques to help improve your searching. By applying these techniques, you can increase, reduce or improve the relevancy of your search results, making it easier to access to the right materials.
Truncation is a technique that broadens your search to include various word endings and spellings.
To use truncation, enter the root of a word and put the truncation symbol at the end.
The database will return results that include any ending of that root word.
The asterisk * symbol is most commonly used for truncation. However, check out the help screens as !, ?, or # may also be used.
For example:
entrepreneur* will find entrepreneurs, entrepreneurship, entrepreneurial etc.
child* will find child, children, childlike, childhood etc.
Use it with care to avoid finding too many alternatives.
Wildcards are similar to truncation but they are used to substitute for a single letter or no letter in a word.
They broaden your search by including variant word spellings.
The question mark symbol is most commonly used. However, check out the help screens as ! , *, or # may also be used.
For example:
wom?n will find woman and women
optimi?ation will find optimisation and optimization
model?ing will find modeling and modelling
Finds words within x number of words from each other, in the order they were entered.
Example: Hillary w2 Clinton
Would find Hillary Clinton and Hillary Rodham Clinton
Would not find Clinton, Hillary
Phrase searching is the most limiting technique as it is used to specify that your terms must appear next to each other, and in the order you specify.
Phrase searching is commonly achieved by surrounding your phrase with quotation marks.
Always check the Database Help screens, as some databases may use different symbols.
Phrase searching examples:
"World Trade Organization"
"influencer marketing"
Records in library catalogues and online databases are made up of fields containing pieces of bibliographic information which describe the item in details.
Fields differ between databases but common fields include:
Field searching makes more search more focused and can be useful if you are overwhelmed by search results.
If you do not use field searching, databases usually run a keyword search against the full database record, leading to a very wide search.
For example, a keyword search for William Shakespeare will find items authored by William Shakespeare but also items that are about Shakespeare and his work. An Author Search for William Shakespeare would be a more limited search.
You will usually need to use the Advanced Search option to easily access the field searching options.
You can combine multiple fields using the boolean AND, OR, NOT operators.
The screenshot below illustrates field searching in the Business Source Complete database.
Note the wide choice of fields and how you can search across multiple fields for relevant content. As Business Source Complete holds business related information it has a number of fields appropriate to that discipline. You will find different fields in databases from other disciplines
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