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Finding Company Information: 4. Company analysis

Online guidance on selecting and using company information sources

 

 

This section examines two of the main library databases that can provide external company analysis. 

Marketline: Company analysis

Access and explore Marketline via the link at the bottom of the box. As you familiarise yourself with the database, try to answer the quiz questions below.

Quiz: Marketline

 

The demo video on the next tab can provide additional guidance if you can't find what you're looking for.

For the full range of Marketline demo videos, visit the Business, Accounting & Finance LibGuide.

Passport: Company analysis

For the full range of Passport demo videos, visit the Business, Accounting & Finance LibGuide.

Using the guidance from the demo video on the previous tab, try to complete the quiz below.

Quiz: Passport

Alternative sources:

Corporate websites:

In addition to Marketline and Passport, you will often find company analysis within corporate websites. However, remember that this will likely be internal analysis conducted by the company themselves. For academic projects, it will often be preferable to seek out analysis conducted by external researchers.

 

Sage Business Cases:

Sage Business Cases provides access to over 2,500 full-text business case studies, covering a broad range of topics and industries, as well as leading global brands and companies. Simply enter the company name into the main search bar to see the range of case studies featuring that company. Case studies will also provide links to links to other relevant articles and information sources.

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