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Finding Market Research: Welcome

Online guidance on finding and using online market research resources


You may wish to research markets, industries and sectors in the context of your academic assignments, or for information gathering for job applications and interviews.
You can also find information about particular sectors at Employment sectors | Career Zone | University of Exeter and in the  Industry Reports on My Career Zone Digital Exeter (

How to use this tutorial

Welcome to this tutorial on Finding Market Research

Work through each section using the menu tabs above, or the 'Next' button at the bottom of the page.

There will be activities for you to complete as you go so that you can apply and self test your learning.


This tutorial aims to ...

  • Help you identify some of the main resources that you can use to access market research information.
  • Enable you to confidently differentiate between resources, so that you know which resources are best to search for industry research and broader international economic information. 
  • Provide you with guidance on how to use these resources effectively and opportunities to put these skills into practice with practical activities.   

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