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Effective Library Research for Business Dissertations: 4. Find: Searching effectively

Online support to assist with planning and conducting your library dissertation research

To get the best results from online search services you need to input effective searches. 

Databases and search engines are not intelligent and will not understand your search topic.  

You need to devise and enter your search in a way that the databases can process to retrieve relevant search results for you.

It is useful to think of this as a three step process:

  1. Identify your search terms
  2. Combine your Search terms
  3. Use search techniques to enhance your search
You can Use your Search Strategy Template to plan out and record the keywords you plan on using in your search.

1. Identify your search terms

Think carefully about suitable keywords and synonyms (alternative words that have a similar meaning) that will enable you to find manageable amounts of relevant material - not so many results that they are unmanageable and cause information overload, or so few that you retrieve insufficient information for you needs.

As with mapping out your research concepts, you may find it useful to adopt similar techniques -  e.g. brainstorming, words lists or mind maps to generate your keywords

This video provides tips on how you can identify keywords that you can use in your searching.

This example illustrates how you might

1. pick out key terms from a research topic

2 break them down into keywords, alternative terms, variations and subject specific terminology that can be used for searching

2. Combine your search terms

It is possible to use a number of different keywords or search terms in a single search, by using operators. 

Operators link your search terms and define the relationship between them.

This enables more accurate searching and therefore more relevant results being returned. It also saves you time as you don't have to carry out numerous similar searches where just one or two search terms are changed each time.

                           Fig. 1                                                                                                             Fig. 2

The three most commonly used operators are ANDORNOT.  These are known as Boolean operators. They can be used to broaden or narrow a search and to exclude unwanted search terms and concepts.

You can type these operators in between your search terms (Fig. 1) or you can use the drop down options in the Advanced Search option (Fig. 2). Look at the help pages on the database you want to use for specific guidance.   

This video provides guidance on how you can combine your keywords to construct effective database searches.

3. Use search techniques to improve your search

You can use search techniques to help improve your searching. By applying these techniques, you can increase or reduce your search results as required, making it easier to access to the right materials. 

Truncation is a technique that broadens your search to include various word endings and spellings.

To use truncation, enter the root of a word and put the truncation symbol at the end.

The database will return results that include any ending of that root word.

The asterisk * symbol is most commonly used for truncation. However, check out the help screens as  !, ?, or # may also be used.

For example:

entrepreneur* will find entrepreneurs, entrepreneurship, entrepreneurial etc.

Global* will find global, globalise, globalize, globalisation, globalization etc.

Use it with care to avoid finding too many alternatives.

For more, see the Search tips guide.

Phrase searching is the most limiting technique as it is used to specify that your terms must appear next to each other, and in the order you specify.

Phrase searching is commonly achieved by surrounding your phrase with quotation marks.

Always check the Database Help screens, as some databases may use different symbols.

Phrase searching examples:

"Private Finance Initiative"

"Corporate social responsibility"

 

For more, see the Search tips guide.

Search Techniques Quiz

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