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Effective Library Research for Business Dissertations: 2. Identify: Key Research Concepts

Online support to assist with planning and conducting your library dissertation research

Before you can get your research underway, you need to have a good understanding of your research topic so that you can identify exactly which research questions, concepts and issues you will address in your dissertation. This will help you keep focused so that you target your searching appropriately and decide which kinds of materials and search results are worth examining in more detail. 

Start with some background reading 
If you are not sure where to start, then some background reading should help you get underway.
Start by looking at broad themes and topics, looking at resources like textbooks, subject dictionaries and encyclopaedias that examine larger background concepts, before narrowing your search to look for specific research and articles in your area of study. 
A general internet search can help too - but remember to evaluate the information you find - more on that later!

If you find a really useful article or chapter, you could mine it for all sorts of other useful related material. 

For example:

  • Has the author written additional material on the topic?
  • Does the source have useful keywords or subject terms you can use for further research?
  • Does the source have references or a bibliography you can use to explore related material?
  • Does the source link you through to other related material? 

Map out your research concepts / themes

An important part of the planning process is scoping out the topic areas that you are researching.  It can help to do some brain storming to map out the main topics/concepts you will be looking at.

Mind mapping can be a useful way of capturing these concepts, themes and sub themes - but use whatever technique works best for you.

Ask yourself questions to help you start thinking around your topic, such as;

  • Are there particular themes I want to concentrate on? 
  • Can you identify any broader, more specific or related topics? 
    • ‚Äče.g. If you are looking at 'social media marketing', a broader theme could be 'marketing', narrower could be 'influencer marketing' and related themes could be 'branding' or 'communications' 
  • Are there any companies, industries or theories that you want to explore in detail?

Break your research topic down in to a number of smaller sub topics and address those in turn, before bringing everything together to answer your overarching research query.

Use your Search Strategy Template to start mapping out your research concepts.

Do some brainstorming to think around your topic and do some internet searching to prompt ideas. 

You can follow this up with more background reading in books, reference sources later. 

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